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Speaking & workshops
As a passionate advoate for lifting the quliaty level of our metier we thrieve to challenge ourselves by being engaged in the current debate, education and development of our industry.
We are frequently called for as workshop facilitator, training consultant and guest speaker with large organizations and independent marketing, conference and trade fair providers. At MBA-level we are regularly speaking, teaching and facilitating workshops at the Copenhagen Business School (CBS), University of Copenhagen and other national and international educational institutions.
Coming up engagements see below.
For more information on tailormade inspirational speaking, training and workshop engagements.Please call +45 3210 6655 or send an email to:
speaking@croneandco.com
Speaking topics
The topics we cover is within the field of experiential relationship marketing, branding, design & communication", such as:
Experience-based marketing and public relation, the fysical "meeting"; how to stage compelling 360° live experiences (incl. people behavioural training for the relational meeting, stage and speaking performance); marketing communication & branding, integrated marketing, innovative & creative marketing planning & new media; event & network meetings design, planning, concept development, implementation and return on investment (ROI). And in general at all levels - from strategy and concept to tactics and operation......
Based on your specific requests and challenges, we tailor the optimal training, workshop or inspirational speaking content.
We do cover a lot of marketing topics ourselves - but we also work with a huge network to provide you with exactly what you need.
So give us a ring - to discuss your specific requirements.
Ring +45 3210 6655.
Coming up engagements
No public announcements at the moment
For more information or inquiries on speaking and workshop engagements. Send an email to: speaking@croneandco.com or call +45 3210 6655.
Past engagements
Young Communicators (Unge Kommunikatører)
November - 2009
Crone & Co to gave a keynote speech on Experiential Marketing for the Young Communicators, part of the Danish Communication Assosciation (dansk kommunikatørforening).
Copenhagen Business School: Experiential marketing/new media.
November/December - 2008
During November and December Crone & Co have given inspirational lectures at CBS Marketing Communication, Candidate level. And co-facilitated and evaluated candidate students work on a business case. Strategy, tactics, method, ROI and "creativity" to be in focus.
Workshop on innovation and creativity with Sony BMG marketing
September - 2008
Crone & Co was engaged by Sony BMG´s international and local marketing team - to inspire and facilitate an interactive workshop on marketing creativity and innovation. This to help the team be more innovative in the future - by working hands on with new mindsets, new creative methods and also producing customised new tools and templates to work with in the future.
Workshop and panel debate on experiential city branding
May - 2008
Workshop and panel debate for politicians, businesspeople and creative in Malmö, Sweden - on the possibilities and potential with experiential branding and creative collaboration within cities.
Workshop for citizens of Frederiksberg Kommune
May - 2008
As part of consulting Frederiksberg with new experiential concepts for how to engage with the people of Frederiksberg. Crone & Co did a workshop for the people of Frederiksberg - to create strong relations and dialogue between different groups, young, older, other ethnical backgrounds etc. - to build a future strong citizen relationship in the city.
Kick off speech in Odense for the exhibitors at "Elektronik 08"
May - 2008
For 100 sales and marketing people attending the exhibition, we are to help exhibitors get the most out of their exhibition investment. Adressing how to optimize the guests experience, helping exhibitors create strong positive relations with new and existing clients.
University of Copenhagen, International Master
March 29 - 2008
René Crone did a lecture on "Experiential Brand Design" in the class for "Design in a mediatized society" at the schools international master.
Effective meetings & events - also on the bottom line
February 2008
At the Meeting Day 2008, René Crone, Crone & Co, was asked to do an interactive effective brand relationship meetings & events workshop boost for 200 attendees.
Experience-based relational branding for the future with DFD
October 2007
DFD (De Forenede Dampvaskerier) asked us to do an inspirational experiential brand design speech for their 25 person large management team on the future of relational branding, employeer branding, experiential marketing, new media and communication. For more information on Crone & Co´s tailormade workshops and interactive speeches. Please send an email to speaking@croneandco.com or call René on +45 3210 6655.
Sony BMG - Full day marketing, motivation & innovation workshop
July 2007
Crone & Co was engaged to do a full day workshop with all SonyBMG´s employees. To give marketing inspiration, new media insights, boost motivation and cooperation - and formost facilitate the creation of some groundbreaking new connected marketing ideas.
For more information on Crone & Co´s consulting and training programmes. Please send an email to consulting@croneandco.com or call René on +45 3210 6655.
Distance Learning Class - Event Management vers. 2.0
September - 2007
Based on the succes with this same class in 2006, IBC Euroforum has re-engaged Crone & Co. as writer and editor-in-chief for a revised new and comprehensive event management distance learning class. Read more below. Program for September New Class. Link to register: IBC Euroforum
Efficient Event Concepts - Best Practices A-Z
February - 2007
Crone & Co was engaged in a 2 days conference "Efficient Event Concepts & Best Practices A-Z" to hold a lecture on efficient event strategy, concept & planning. The 1 hour focused on the complete process from development of the strategy & idea to the planning and implementation. Filled with inspirational cases and valuable considerations. Program, pdf (Danish)
Distance Learning Class - Event Management
August 28. to November 1. - 2006
IBC Euroforum engaged Crone & Co. as writer and editor-in-chief for a brand new and comprehensive event management distance learning class. Out of the 8 compendiums Crone & Co. wrote 3 of these compendiums: 1) Event strategy, concept & planning, 2) Event organizing, implementation & evaluation, and 3) How do you stay in control of your cost and return on investment (ROI). Program & writers, pdf (Danish)
Inspirational workshop for the Danish MPI Chapter
November - 2005
Due to the fine feedback from the workshop held at Mesco (see below). Crone & Co. was invited to rerun the workshop as a private arrangement for 65 professional Danish meeting planners. At Comwell - Snekkersten - Denmark.
Here´s what the Danish MPI board member Lise-Lotte Skovdal wrote after the workshop in the European MPI Magazine: MPI Meeting Europe Winter 2006, pdf (English)
Inspiration and tools for your next event
October - 2005
In an interactive workshop, René Crone will engage you into useful considerations when working with your own next event. MESCO - Meeting & Events Seminar Copenhagen, Øksnehallen. MESCO (pdf - Danish)
The Healthy Company
June - 2005
René Crone spoke on how to "sell the message" via live communication. A 1 day HR conference at the Danish Technological Insitute, Taastrup. Agenda (pdf - Danish)
Event Management A-Z
March - 2005
René Crone acted as host and speaker at a 2 days conference on Event Management arranged by IBC Euroforum.Agenda (pdf - Danish)
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